Red bull globalization buissiness plan

Strategy and Globalization of Red Bull Red Bull is a global leader in an energy drink and operating in more than countries. The company has been able to dominate the energy drink markets because it focuses on the emerging markets. Over the years, Red Bull has taken the advantages of rapid economic growth of emerging markets in Asia and Latin America to promote its brands and reap the superior market shares.

Red bull globalization buissiness plan

In the past, more than competitors has been tried to copy the drink of Red Bull, but the big companies like Coca-Cola and Anheuser-Busch could not take market share away from Red Bull.

This strategy round up consumers by exciting events that get high media coverage. Red Bull supports over world-class extreme sports and record-breaking events across the globe.

This means the successful of Red Bull depend on consumers when they are talking about how they like the products. Red Bull wants to expand their markets to other countries because the company saw the way to increased sales and profitability. There was a threat of competitors in the international market, but the objective of Red Bull is to make a great place in the global community by its unique idea as cited in The internalization process of Red Bull, n.

From tothe number of countries targeted by the company has increased from 1 to This can be seen as the successful of management that has worked hard and faced with many problems of the company. Red Bull starts to move into the German market was very successful.

Three months later, Mateschitz could not get enough aluminum to produce the cans anywhere in Europe. After that, sales of Red Bull dropped faster and it took four years to take back to the top in the German market. The expansion to England is more challenging.

Thus, Mateschitz fired staffs and pulled the products from the pubs, also hired and Austrian marketing director who focused on nightclubs and the student market.

The way to reach consumers without spending a lot of money on advertising is buzz marketing. For example, Mateschitz hired students to drive Minis with a big Red bull can on top and cruised around campuses with free samples at parties.

Red bull globalization buissiness plan

However, Mateschitz never give up and started to test-market Red Bull in California. In April he began to fight with the big company like Coca-Cola.

Red Bull Gives You Wings -

As a result, in the first year, Red Bull sold over 5 million cans in California. Red Bull reacted the buzz strategy that worked so well in Europe.

Volkswagen Beetles with big Red Bull cans strapped to their backs showed up at public places with free samples where people might need something to refresh. When Red Bull came into bars and bartenders noticed that new drink was a money machine. After that, Red Bull mixed with vodka or jager became popular drink across the nation.

According to Clairlouvet n. Nowadays, Red Bull is a company present in countries with a strong brand image all around the world, and they try to keep this image. However, if Red Bull can keep the same image worldwide, it does not mean the company will win in the local markets are exactly the same everywhere.

Red Bull has known how to use the perfect method with local teams in each market. In most countries the wings are attractive female students and male because of worldwide different cultural.

Red Bull believed that the best way to reach consumers is to hire them. Red Bull uses their strategy in the student social by sports, events, and big parties.

Therefore, these people will help the company to promote a good image of the brand to make a positive aspect on targeted consumers.

These well known things are the process of Red Bull: In addition, Red Bull uses their strategy by organized many events around the world to support its marketing. Rail sliding — Queenstown, New Zealand 5. Air Acrobatics — Austria 6. Mountainbike free-ride competition — Utah 7.

Paris-Dakar Rally — Senegal, Africa Red Bull Music Academy Red Bull is an adaptation of the Thai energy drink Krating Daeng, which means Red Bull.

The company was founded by Thai national Chaleo Yoovidhya. Executive Summary Red bull with no doubt has been transformed to multinational company by the product which invigorates peoples mind and Red Bull business strategy is product differentiation and Red Bull is a premium energy drink.

Accordingly, Red Bull energy drinks are generally more expensive compared to other energy drinks such as Monster, Rockstar, Lucozade, NOS and Amp. Red Bull Global Strategy Selling Power () stated that "Red Bull is an energy drink that doesn’t do well in taste tests.

Some say it’s too sweet. Others just shake their heads, saying, “No.” Its contents are not patented, and all the ingredients are listed on the outside of the slim.

Published: Tue, 02 May Red Bull is an adaptation of the Thai energy drink Krating Daeng, which means Red Bull. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz.

Yet Red Bull has a 70 to 90 percent market share in over countries worldwide. During the past 15 years, the drink has been copied by more than competitors, but such companies as Coca-Cola have been unable to take market share away from Red Bull. “Red Bull is an energy drink that doesn’t do well in taste tests.

Red bull globalization buissiness plan

Some say it’s too sweet.

Marketing strategy of Red bull -