ABSTRACT - In both family decisions and consumer socialization studies, research has to a large extent focused on the influence of parents on children. Because family communication and learning are not unidirectional, taking a reciprocal view of family decision making and consumer socialization will be a more realistic research perspective. This paper reviews research on parent-child influence in family decisions and consumer socialization, and suggests propositions for future research on parent-child influence in both areas. Fewer studies have dealt with how parents may acquire consumer skills from their children.
Inter generational socialization Socialization of family members The socialization of family members is the central family function. The socialization responsibility of parents is constantly expanding. For example, parents are anxious to see their young children possessing computer skills. Parents help their young children to keep ahead.
So, the daily schedules include pre-school classes, after school classes, play dates, weekend enrichment and sports programme. Such hectic schedules develop the skills of the children. Socialization of young children provides an opportunity to establish a solid foundation.
Consumer Socialization — Socialization of family members Consumer socialization of children: Consumer socialization is defined as the process in which children acquire all the necessary skills to function as consumer.
For example, Japanese mothers want their children to develop independent skills at an early age. How children develop consumption skill? A variety of studies have focused on how children develop consumption skills. Children acquire their consumer behavior norms through the following: Pre-adolescent children observe their parents who function as role models.
They are the important source of cues for consumption learning. Adolescents and teenagers emulate their friends as models for consumption behavior. Younger children react positively to advertisements involving a spokesperson. Teens often like products for the simple reason that their parents disapprove of them.
Children influence family members to purchase for many products. Working mothers are more likely to undertake co-shopping with their children than non working mothers.
This gives children an opportunity to acquire in-store shopping skills. Promise or reward of material goods: Mother reward her kid with gift when the child behaves in pleasing manner. She may take back the gift when the child disobeys.
Adolescents say that their parents frequently promise chocolate candy as a means of controlling their behavior.
Stages of Consumer socialization Jean piaget, the Swiss psychologist has identified three stages in consumer socialization. The consumption behavior of the children at this age is different that they depend mainly on parents as consumers.
At the same time they are allowed certain choices for items such as chocolate, ice-cream, etc. Children in the age group of 8 to 11 are in concrete complex stage.
During this stage, children acquire complex abilities and develop a taste. Children use persuasive techniques to get what they want.
They also apply reasoning power. Children in the age group of 12 to 15 pass through formal operational stage. They have better understanding of their surroundings and power of argument. They disagree with their family members in matters affecting them.
They develop their own perception and values. In advanced countries, children at this stage work parttime and earn money. So, they make purchase decisions of their own. Many of them get gifts and financial assistance from their grandparents.
Role of parents in Consumer- behavior: Carison and Grassbort have identified four types of parents in the context of consumer behavior.Jul 08, · Therefore, a family's decision making style often is influenced by its lifestyle, roles, and cultural factors.
Consequently, children are everyday influenced by their own specific families in the way they make consumer buying decisions, and marketers understand these kind of behaviors which are increasingly important in terms of specific market niches.
ROLE OF FAMILY IN CONSUMER SOCIALIZATION OF CHILDREN: LITERATURE REVIEW Adya Sharma, understand the influence of family on consumer socialization of children, define the study on adolescents in Malaysia also indicated that parents influence over apparel brands decreases with increasing age of the child (Ghazali, .
This paper is focused specifically on the relationships between parents and their children and how that relationship affects the consumer behavior of the children. These relationships are being studied through intergenerational consumer patterns including consumer socialization, parental influence on the purchasing decisions of their children, and dynamics of the parent/child relationship.
Consumer Behavior Impacts Donna Thompson Kaplan University October 3, Consumer Behavior Impacts Within the context of the consumer socialization of children, adult consumer, and intergenerational socialization reflects home theaters. In both family decisions and consumer socialization studies, research has to a large extent focused on the influence of parents on children. Because family communication and learning are not unidirectional, taking a reciprocal view of family decision making and consumer socialization will be a more realistic research perspective. Family influence in consumer socialization of children was studied by Robertson and Rossiter,  and found that social status of family also had a role in consumer socialization of.
The aim of this study is to fill this gap by exploring differences in the consumer socialization (i.e., family consumer communication, involvement of the child in family shopping habits, media environments), consumer development (i.e., understanding of advertising intent and tactics, understanding of social meaning of consumption), and consumer behavior (i.e., purchase requests and purchase conflict) of .
Consumer socialization 1. Consumer socialiZation By Arathy.P 2. • Consumer socialization is the process by which young people acquire skills,knowledge . Family influence in consumer socialization of children was studied by Robertson and Rossiter,  and found that social status of family also had a role in consumer socialization of.