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Leading retail technology company Trax is set to revolutionize the retail industry, launching its Augmented Reality AR solution. This enables CPG manufacturers and retailers to seamlessly digitize their shelves to measure and perfect their in-store execution.
Trax first introduced to the industry its breakthrough computer vision platform to turn images of retail shelves into actionable insights that can be used to improve store conditions. The AR solution, which started development on iOS 11 Beta program, is the first of its kind for the retail industry; brands and retailers can leverage the technology to improve how products are placed on the shelves in the stores.
It guides them to take photographs of a store shelf by marking out areas that they may have missed. During a store audit, it is not unusual for the auditor to get interrupted by shoppers walking by, or even a chatty store manager.
With Shelf Capture Assistant, users can resume their photo capture tasks from the exact point at which they were interrupted. A fully captured store shelf in a shorter time, means faster audits and more accurate insights to enable better execution in store.
The app also features a Virtual Ruler, an accurate way for users to calculate the exact distance and space of products on shelf.
We are consistently trying to push the limits of computer vision and its application within retail. By leveraging the immersive user experience of AR, alongside our computer vision, data science and machine learning technology, we can help every sales rep or store associate do their job more efficiently than before.
This enables our customers to quickly monitor shelf share and stock levels, conduct audits, and gain valuable insights into trends, competitor sales, and promotional activity.
The AR solution will be available for Trax customers to utilise in Q4 More information can be found here: The company enables tighter execution controls in-store and the ability to leverage competitive insights through their in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale.
Trax does this using smartphones and tablets to gain actionable shelf analytics in real-time. With over clients, in over 50 countries, top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo and many more, leverage Trax globally to manage their in-store execution and increase revenues at the shelf.
Trax is headquartered in Singapore with offices worldwide. To learn more about Trax, please visit www.Augmented Product: Nescafe offers after sale service and product support with mailing adress,customer support phone number, facebook and twitter pages on its website.
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Oct 31, · The "North America Baby Food Market Size, Share & Trends Analysis Report By Product (Milk Formula, Dried, Prepared), By Distribution Channel (Supermarkets, Online), And Segment Forecasts, Nestle and Dassualt are teaming up to bring out a new augmented reality (AR) game based on the new computer-animated film from 20th Century Fox and Blue Sky Studios.
The Rio 3D Augmented Reality game forces you to prematurely cut up your cereal box to access the AR marker which is then used a a controller for the game.